Identity and Promotional Materials
A handwritten signature logo inspired by glam and hints of grunge. Staying simple so it doesn’t take away from the artist’s makeup look. The visual asset is created from the m’s and transformed into lips. The flow was achieved by maintaining one consistent weight and color in the typography to cohere with many backgrounds.
The challenge was to have the diversity to be used as a signature for her photography and also be translated into a neon sign.